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About us

The Brand.

Practical jeans for a modern society

TORLAND brings a fusion of classic and chic, combining sophisticated features with cool design. Our fashion is characterized by long-lasting, high-quality, timeless products and a slow collection rhythm, which is more oriented towards consumers’ needs and demand.

“We want to simplify life with practical functionality. Therefore, we weight consumer needs higher than seasonal trends.” (Sasha Hümbeli)

We do not follow a trend, because this is something for imitators. We set new standards and develop jeans for women and men who know what they want – individual and self-confident. There are no rules, because we are guided by our heart and a healthy dose of imagination.

Social and environmental responsibility

TORLAND is the antithesis to fast-fashion with its ever-faster successive trends.
We make not only fashion design but innovative, useful products, which are socially and environmentally compatible.

We produce all jeans in Europe using only sustainable materials such as organic cotton or recycled materials.

Since 2017 in Vienna

TORLAND based in Vienna was founded in 2017 by the Swiss Sasha Hümbeli. The current collection was presented at the Vienna Fashion Week 2018.

Each jeans model is designed for a purpose: For example, the model Traveler has extra pockets for passport and sunglasses. Or the Business Jeans model is specially made for everyday business, with smartphone pockets and a classically elegant look.



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